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is the founder (with
Regli Alvarez) &
Managing Director of
Discover Andalucia.
James has lived in Vejer
de la Frontera, Cádiz
since 1988. James’s
career has been spent
wholly in the Activity
Holiday & Leisure
industry since he started
out as a ski shop technician
in the French Alps at
19 years old. He has
worked in all aspects
of the trade both in
teaching, guiding &
management & his
experience covers working
in sports schools, retail
trade & operations.
James holds a Spanish
degree in Sports studies
& speaks English,
Spanish & French.
James’ business
interests include Discover
Andalucia Adventure
Services, the Hotel
La Casa del Califa,
the Jardin
del Califa restaurant.
The Discover Groups’
Hotel & Restaurant
business has been widely
acclaimed as the most
original & client
friendly hostelry in
the province (&
voted one of Spains
top ten Hotels in 2002
by the ‘El Semanal’
national magazine).
James grew up in the
Middle East & England
with holidays spent
in his native Scotland
or travelling the Arabian
deserts with his brothers
& father. His career
has taken him to many
parts of the world &
he has led such diverse
trips as Ski Touring
in the High Atlas (Morocco)
to leading 32 cyclists
along the shores of
Lake Malawi (Central
Africa). He has crossed
the Atlantic east to
west in a 12m. Bermudan
sloop, scuba dived in
the Red Sea, and camped
in the Moroccan Sahara,
the deserts of Saudi
Arabia & the Kalahari
in Botswana. When not
working he is usually
to be found kite surfing
near Cape Trafalgar
or searching for new
routes on bike or on
foot throughout Andalucia. |